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It's the end of the road for Optify: Assets sold, startup shuts doors
GeekWire
optify2 Optify, a Seattle maker of marketing software that laid off its staff and hit the wall in September, has sold its assets and intellectual property in a fire sale. Steve Gerbsman of Gerbsman Partners, who was handling the wind down of the ...

via via Google News

MarketingProfs.com

10 Marketing Lessons I Learned From the Israeli Army
MarketingProfs.com
But even if you can't prepare for every single scenario, spending that time on planning helps you react faster when unplanned scenarios do come up. In a study we conducted about marketing "athletes" last year, we found that one of the key differences ...

via via Google News

Dentistry IQ

Using Internet Marketing To Grow Your Practice
Dentistry IQ
Until the advent of Internet technology, patients relied heavily on traditional means such as suggestions from friends, family and co-workers to find a suitable dentist. Some would seek referrals from their family physician, while some others would ...

via via Google News

Entrepreneur

5 Tools to Take Your SEO to the Next Level
Entrepreneur
There's no doubt that search engine optimization is vital for online businesses. How can you expect to sell your products and services online if your customers can't find your website? While there are numerous layers to SEO practices, you don't have to ...

and more »
via via Google News

GeekWire

Can you find your company on the Seattle Startup Map?
GeekWire
Zachary Cohn and Nick Hughes were planning out the logistics for the next Startup Crawl event in Seattle when they recognized a problem. There wasn't a go-to map to see where startup companies are located in the Seattle area. From that brainstorm, an ...

via via Google News

ASCII.jp

Googleオーガニック検索のクリック率調査 - 米Optify
ASCII.jp
【参考】. SEOの効果を測定するためのオーガニック検索クリックスルー調査は、毎月世界のどこかの会社が調査して発表している。たとえば以下はオンライン広告配信 Chikitaによる調査。この調査は2010年春に実施されたものだが、おおよその傾向はOptifyと似ている。 ChikitaによるGoogleオーガニック検索 クリックス ...

via via Google News

Seven Steps to Building a New PPC Campaign
ClickZ News
Creating good landing page that will increase your conversion is probably the biggest challenge for a successful PPC campaign, and one of the key elements in doing so is to match the ad copy; your ad is what sets the expectations of the visitor, and ...

via via Google News
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