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VH1 and Foursquare Team Up to 'Save The Music'
Foursquare and VH1 are teaming up to offer music lovers a way to help “save the music” when checking in to assorted music venues. Starting today, fans that follow VH1 on Foursquare can earn a special limited edition VH1 Save The Music badge. All fans have to do is ...
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Foursquare Will Bring 250,000 Restaurant Menus to Your Phone
Check-in enthusiasts can embrace creative eating (read: eat something other than lunchtime burritos) thanks to a new integration of SinglePlatform to the Foursquare mobile app and Foursquare Explore, the location service’s desktop app. SinglePlatform is a start-up that helps local businesses market themselves online, and it has more than 250,000 ...
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Foursquare Explore Threatens Google & Facebook's Place Recommendations
Foursquare has released a new Web version of its Explore tab at foursquare.com/explore. The mobile version of Explore, which launched last March, is for finding stuff to see and do nearby. Today's release of Explore for the Web helps with planning interesting things to do from the desktop or iPad. ...
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One Little Foursquare Privacy Change Now Makes a Big Difference
Location based social network Foursquare has quietly released a new feature that allows places user categorize as their homes to be included in the system but not expose their exact addresses. Venues categorized as homes will now show up as a general area on a map, instead of a ...
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Rahm Emanuel Joins Foursquare With Launch of Windy City Badge
While many people can claim to be a mayor on Foursquare, one of the social location-based service’s newest members held the title long before his first checkin. Chicago Mayor Rahm Emanuel joined Foursquare Friday, using the handle ChicagosMayor. Emanuel joins the network as Chicago and Foursquare launch the first ...
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Hurricane Irene: Find an NYC Evacuation Center on Foursquare
The Wall Street Journal has created a way for New Yorkers to interact with the location-based social media app Foursquare to find the nearest NYC hurricane evacuation center. This Foursquare implementation is simple yet effective, letting users zoom in or out on an interactive map, which reveals a list of ...
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Nock Nock: Where The Foursquare Geeks At?
Unless you're a member of the service industry, Friday can mean just one thing - close your computer, all pens and pencils should be down and it's time to hit the town. But where should you go? Sure, there are review apps like Yelp to figure out the best Thai ...
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Foursquare Takes a Crack at Color With Shared Photos
Foursquare, the location-based check-in app, has added a feature after an internal weekend hackathon that will bring some context to your historical check-ins. Now, when users look back at their check-ins, they won't see only their pictures, but also pictures taken by friends who were also checked in at the ...
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Foursquare Wants To Help Google Employees Get Massive Counteroffers, Too
Foursquare CEO Dennis Crowley says he wants to do his part in helping Google employees get their FUM Counteroffers from Google, too (that’s what we’re calling them now, FUM Counteroffers, you can figure it out). He writes: >> “If you’re a Google employee and you aren’t out interviewing at ...
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Dating Made Easier for Foursquare Fans
Back in the day, you used to have to go through the arduous task of going out into the world, talking to a member of the opposite sex to determine common interests, and then make a leap of faith to begin the dating process. These days, thanks to the Foursquare ...
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Foursquare Searching for Data Scientist - A Sign of Things to Come?
Foursquare has an open position for a data scientist. Specifically, the company is looking for someone with "experience with prediction or recommender systems, search and ranking algorithms, and classification algorithms." In September, Foursquare co-founder Dennis Crowley told the audience at Picnic that the company is building a recommendation engine. About ...
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Foursquare Hits 2 Million Check-ins, 25K New Users Daily
Foursquare CEO Dennis Crowley, who ironically got lost on his way to Le Web, just broke some stats about the company on stage at the conference. Crowley said that despite the fact that many people have the perception that Foursquare is at 200 hires, the company is actually just about ...
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Foursquare Nabs Another Former Googler To Lead Marketing
As we noted a couple days ago, just because Facebook Places is out in the wild, Foursquare is not sitting around doing nothing. Aside from getting some space for employees in San Francisco, Foursquare has made another key hire — a director of marketing. Jon Steinback is joining the location-based ...
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Foursquare Has Been Trying (And Failing) To Trademark “Check-In”
You’d be hard-pressed to find a hotter term in technology right now than “check-in.” Following Facebook’s entry into the location space with Places, it will soon be a term that hundreds of million of web users know well. But millions already do know it well thanks to Foursquare. While it ...
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The Facebook Effect: Foursquare Had Its Most Signups Ever Today
Leading up to Facebook’s location announcement, there were two schools of thought. Either you thought Facebook Places was going to destroy Foursquare. Or you thought that this new service would help the startup by bringing more awareness to the location field. It appears that the latter is happening. “ Just ...
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Foursquare Checks-In To A San Francisco Office
Perhaps you’ve heard: Facebook just released their new location feature called Places. If not, we have about a dozen posts about it that we recommend. But the obvious next question is what this means for those already in the space — and specifically the current buzz leader, Foursquare. Sure, they’re partnering ...
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Ahead Of Facebook Location, Foursquare Talks Privacy 101
In advance of Facebook’s possible location announcement tomorrow, Foursquare is tweaking its privacy settings today. In an announcement made on the company’s blog, Foursquare says that its service will now allow you to change your settings to withhold or share more information with your Foursquare friends. For example, Foursquare is ...
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Foursquare Cleans Up Profile Pages, Hints At Key New Metrics?
In the battle of Foursquare versus Gowalla in the location space, Gowalla is often thought of as “the pretty one.” But Foursquare has been attempting to improve their look and feel recently with a number of changes. The latest comes today with new profile pages. As you can see, the ...
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Check-In On Foursquare Without Taking Your Phone Out Of Your Pocket
Heavy Foursquare users, you have a new app to get immediately. Future Checkin is an app that allows you to check-in to your favorite Foursquare venues automatically when you’re near them. You don’t have to do a thing besides simply have your phone on you and this app will check ...
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VH1 Will Be Promoting Foursquare On National Television All Summer Long
The caliber of the partnerships that location-based startup Foursquare keeps landing continues to be impressive. A new tie-up with VH1 will see the cable network promoting Foursquare through the commercial below — all Summer long. Foursquare has had commercials before — like this Bravo one in February — but this ...
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Marketers Discover APIs, Thanks to FourSquare
We’re used to seeing start-ups built on top of APIs. We even wrote a series of posts to do it yourself. Fueled by the popularity of location-sharing site FourSquare, marketers are using the FourSquare API (our FourSquare API profile ) to promote their products. Embrace the API, says Colin Nagy ...
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Foursquare Tidies Up Venue Pages To Emphasize Tips
Foursquare, freshly flush with cash, is in the process of altering its service. They realize that the check-in model can only go so far, and they have to build utility on top of it. Part of that is changing the game aspect. Another part is the user-generated “Tips.” Today, those ...
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Boom! Foursquare Crosses 2 Million Users
It appears that Foursquare has just crossed the 2 million users mark this morning. The location based social network has been growing fast, adding 100,000 users per week. Only three months ago, Foursquare passed one million users after taking a year to accumulate one million members. Over the past several ...
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Foursquare Launches Location Layers - This is Big
Looking at life through rose-colored glasses? How about walking through your town and seeing it as the Huffington Post or the Independent Film Channel sees it? IFC announced a new campaign this morning with leading location-based social network Foursquare that will allow you to do just that. ...
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Foursquare Goes iOS 4 Native: Brings A New Map View, But No Background Location
The iOS 4-compatible apps continue to roll-in. The latest is Foursquare which now includes fast app switching and high resolution artwork for the iPhone 4′s retina display. And this latest version, 1.9, includes a little bonus: a new map view. One thing not included, however, is background location. The new map ...
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Waze Adds iOS4, Juices Up Twitter, Facebook, Foursquare
Crowdsourced GPS app Waze has announced a further integration of its service with microblogging and location apps, as well as support for the iPhone's new iOS4. The iPhone version was approved by Apple this afternoon, according to Waze community cartographer Di-Ann Eisnor. The Twitter integration will now cull geo-located tweets ...
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Foursquare Requests Now Much More Useful With “Friends In Common”
Big news from Foursquare today. No, not that news ( just yet ). And okay, not really that big. Still, very useful. Foursquare has given its friend request emails a nice upgrade today. Previously, all you would see is a text note that someone wanted to be your friend. If ...
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Yelp Says It's Not Afraid of Foursquare
Location based social network Foursquare is the darling of the media's eye these days and appears to be growing very fast. Rumors are growing louder that Netscape co-founder Marc Andreesen's venture capital fund is about to invest in the startup and the company now reports that it sees "100,000 ...
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Foursquare Expands Offices — Wonder How They’re Paying For It?
Foursquare is “ growing like a weed,” co-founder Dennis Crowley tells us. So fast, in fact, that they’ve had to expand their office space. Foursquare will soon take over the upstairs floor of the office they’re currently reside at in New York City. That’s great — Foursquare undoubtedly needs more ...
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FourSquare Mashup Lets You Find Popular Places
With a domain like map.pr, you’d think this would be another link shortener. Instead, it uses the Foursquare API to give you a great way to visualize popular places on FourSquare. And, if you’re following the World Cup, you can also use Mappr to find spots frequented by fellow fans. ...
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Foursquare Now Adding Nearly 100,000 Users A Week
Over the past several months, Foursquare has had a number of impressive stats for a startup. Some of them involved SXSW, some involved overall check-ins numbers, some involved deals signed. But at the end of the day, the most important metric for any service remains number of users. And Foursquare ...
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Foursquare Check-In Stickers Coming To A Store Window Near You (Video)
How can Foursquare get more people to check into places as they go about town? One way is stickers. Next month you will start to see stickers in storefront windows reminding Foursquare users to check in and unlock specials. Foursquare’s director of business development Tristan Walker flashed ...
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Foursquare Nabs A Senior Director From Yahoo To Lead Mobile Growth
If there’s one area that Yahoo has been strong in over the past several years, it’s partnerships in mobile around the world. The company’s deals with OEMs (like the most recent one with Nokia ), ensure the company has had a foothold in the quickly growing mobile space despite not ...
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Andreessen Horowitz To Win The Foursquare Investor Badge
A months long fundraising process for Foursquare is in its last stages, we’ve heard from multiple sources, and Andreessen Horowitz looks to be preparing to check-in to Foursquare to take an investor badge. The company has delayed committing to new venture capital as they considered buyout offers – negotiations went ...
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Developers: Foursquare Wants to Show Off Your Apps
One of the most important–and too often forgotten–pieces of a successful API is promoting what developers have built. Doing so should be a win-win, as both platform and developer should benefit from third-party apps being discovered by users. Location-sharing service Foursquare just re-vamped its application gallery and now any developer ...
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Foursquare Snags A Deal With The Today Show
Foursquare is striking deals left and right with mainstream media companies. The mobile social network just signed partnerships with The Wall Street Journal, VH1 and The History Channel. And today, Foursquare is linking up with Matt, Al, Anne and Meredith for a deal with NBC’s The Today Show. The deal ...
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One Millionsquare: Foursquare Hits The Big Number
Congratulations QuakeHOLD I. of Escondido, California, you’re Foursquare’s one millionth user. Or, at least, you’re the user with the one millionth ID. Yes, the much talked-about location-based service crossed the milestone today. Yesterday, Foursquare hinted the milestone was coming soon with a tweet saying, “ We’re closing in on 1 ...
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History Channel Turns Foursquare Into A Real World Pop-Up Video
For all the talk about Foursquare, one of the coolest features that gets very little buzz is the Tips area. Here, you’ll find suggestions about venues from other users of the service. And if you’re friends with a user who has left a tip, you’ll get a notification with the ...
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Foursquare Becomes More Business-Friendly
If Foursquare is ever going to be worth more than $100 million to Yahoo or anyone, it will have to add not just a hell of a lot more users, but also a hell of a lot more local advertisers. Currently, there are only about 2,000 live offers on ...
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It’s 4SQ Day, But Foursquare Has (Almost) Nothing To Do With It
It’s the day after tax filings are due, and that means one thing: 4SQ Day! Actually, the timing of 4SQ Day has nothing to do with a post-tax-filing celebration. The date (4/16) is four squared. Swarms of Foursquare users are planning to meet in Boston, Chicago, Detroit, Miami, ...
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Snacksquare: A Foursquare Directory Of Deals And Venues
The budding business model for Foursquare is local ads through geo-targeted offers. When you check into a bar or restaurant, you might get 10 percent off your meal, or maybe a free drink if you are the mayor (it’s good to be the mayor). But how do you find ...
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Foursquare Starts To Enforce The Rules, Cracks Down On Fake Check-Ins
Foursquare fans, you’re going to have to start earning your badges and mayorships the hard way: by actually visiting the places you’re checking into. The red-hot location game has announced that it is implementing a “cheater code” that checks your phone’s GPS signal to determine if you’re actually ...
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Meet Gatsby: Connect With Like-Minded Foursquare Users Around You
After going off a bit this morning on how content personalization and recommendation engines can be the death of free thought and lively debate, we figured we'd send you off into the weekend with a fun little gadget we found in the process - a social recommendation service for Foursquare ...
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Four VC Firms Battle For Foursquare, Valuation Goes Stratospheric
What do Accel Partners, Andreessen Horowitz, Khosla Ventures and Redpoint Ventures have in common? Besides being tier one venture capitalists, at least one thing: They are all fighting furiously to be the lead investor in Foursquare’s next venture round. All that competition is driving the valuation massively upwards, too. A ...
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Some Crazy Postbellum Data From Foursquare And Gowalla
Now that SXSW is fully over, it’s time to start going over some of the data from the so-called Location War between Foursquare and Gowalla. The truth is that both saw an amazing surge in usage, and at least according to data I saw from one source, the two were ...
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Foursquare Opens Up Its Firehose A Bit. Social Great Takes A Drink.
There’s been a lot of hoopla over the past couple of years about Twitter’s so-called “firehose.” Essentially, it’s an open stream of all their data that is provided to developers to use for third-party apps. Foursquare has a firehose of its own, but access to it has been on lock ...
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And It Begins: Foursquare Shatters Its Check-In Record The Day Before SXSW
The official Foursquare account just sent out a tweet letting everyone know that today is already the service’s biggest day ever. This is interesting since it’s actually the day before the SXSW conference kicks off in Austin, Texas. According to the tweet, Foursquare broke 275,000 check-ins (the previous record, set ...
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FlyScreen for Android adds Foursquare integration
[Israel] FlyScreen, the mobile phone lock-screen replacement from Israeli startup Cellogic, has added Foursquare integration to its Android app ahead of this year’s South by Southwest (SXSW) festival. The new Foursquare widget lets users of the location-based social network access its main features, including the ability to quickly find places ...
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Love a Local Business? Prove it with Intuit’s Foursquare Mashup
Radio stations are always looking for the “phrase that pays.” That’s passé. When it comes to local businesses on the web, it’s praise that pays. Whether it’s Yelp reviews, FourSquare check-ins, or customer feedback provided in Intuit’s ongoing Love A Local Business competition. This mashup uses APIs to enhance ...
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Fourface Is Foursquare As Modern Art
One common complaint about Foursquare is that in a increasingly crowded location-based space, it’s not pretty enough when compared to the likes of Brightkite and Gowalla. The new iPhone app launching soon should help that. But for some, it still won’t be enough. Those people should definitely check out Fourface. ...
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Foursquare Just Made Your Location History A Lot More Interesting
As has been made abundantly clear to me over the past two weeks, just about every location-based service is planning big things for the SXSW festival, which starts later this week in Austin, Texas. A few of the players have already started rolling out small changes, such as aesthetic upgrades. ...
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Meet The New Foursquare. Same As The Old Foursquare — But Prettier.
It’s hardly a secret that all of the major location-based players are planning big updates to their services to coincide with the SXSW festival starting next week in Austin, Texas. One of them peeked out a bit early: Foursquare. Earlier today, the latest version of Foursquare, 1.6, went live in ...
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Foursquare And Gowalla Line Up For A SXSW Brawl With Site Updates
Last year at the SXSW festival in Austin, Texas, both Foursquare and Gowalla had their public unveilings. This year, with each rapidly gaining adopters (and mainstream interest), the two will likely battle it out for geolocation supremacy, along with a range of other competitors. And both Foursquare and Gowalla have ...
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Foursquare, Baby, Foursquare.
Foursquare may still be relatively small (around 450,000 users), but wow have they been able to woo certain areas of the mainstream quickly. We already know about the deals with Conde Nast, Marc Jacobs, the New York Times, and others — some of which are pulling in revenue. And then ...
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Foursquare Responds To Please Rob Me: Please Shut Up
The team behind the hot location-based service Foursquare took the time tonight to write a rare longer post about location privacy. Their basic stance: we take privacy very seriously and understand it. Also, that service Please Rob Me should shut up. In fact, it seems the entire impetus behind Foursquare’s ...
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Foursquare Gets Lucky (Magazine) And A Deal With Conde Nast
Foursquare’s partnerships with media companies continue to add up. The location-based social network just inked a deal with restaurant rating guide Zagat, The New York Times, HBO, Warner Brothers, and the History Channel. And a few weeks ago, Foursquare announced a partnership with Bravo. Today, the startup is ...
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SquarePik: A New Foursquare iPhone App Based Around Pictures And Videos
As Foursquare continues to gain momentum (both in users and with mainstream deals ), a number of services are popping up to augment it. The latest is Pikchur, a service that already lets you share you pictures on Facebook, Twitter, Flickr, and other services. And now they’ve added Foursquare to ...
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Foursquare Signing Mainstream Partnership Deals Left And Right
Foursquare continues to sign interesting deals with major players in a wide range of fields. Following the service’s Bravo deal a couple weeks ago, they’ve reached a deal with restaurant rating guide Zagat, according to The New York Times. And AdAge has some details about deals with even more partners, ...
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Location is Hot: Foursquare Traffic up 3X in 2 Months
Location sharing social network Foursquare saw traffic to its site triple in the last two months since November, according to new numbers from traffic analyst firm Hitwise today. The service has seen unprecedented media coverage lately and is no doubt sending more updates to Facebook and Twitter, prompting the ...
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Does Foursquare Have A Douchebag Problem?
With Foursquare seeing fast growth and starting to be embraced by elements of the mainstream (like their new deal with Bravo ), it might be decision time. A popular part of the gaming element of the service is gaining badges, virtual tokens that show you’ve done a certain task on ...
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Windows Mobile Finally Checks Out Foursquare
For much of the past year, the major criticism of Foursquare was that it only worked in a few select cities in the U.S. and was basically iPhone-only. In the past few months, both Foursquare itself and a growing core of third-party developers have changed that. Today brings yet another ...
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Track New Foursquare Deals And Easily Drink For Free
One of the most interesting things about Foursquare is the local venue deals offered through the service. Unfortunately, the only way to find them is either to check-in to a place at or near where one of the deals is, or to check out Foursquare’s Businesses page, which just has ...
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Foursquare Not Flattered By Yelp Check-Ins
Imitation is the sincerest form of flattery. But Foursquare doesn’t seem too tickled by Yelp’s newest feature. On Friday, Yelp fired a major shot across the bow of the location-based services with the launch of the latest version of its iPhone app. The app’s big new feature is the ability ...
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PlaceWidget Allows Venues To Show Off Their Foursquare Mayors With Pride
Businesses are becoming increasingly interested in using location-based check-in services like Foursquare to encourage people to come to their stores. But those networks still have a relatively limited reach, and the majority of patrons haven’t heard of them. PlaceWidget offers a potential way to help with that. The simple service ...
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Harvard Teams Up With Foursquare For Collegiate Check-Ins
It’s hip to be square. Foursquare, that is. The esteemed academic institution Harvard has partnered with Foursquare to create a campus-based game that rewards students with badges and points for exploring the school and surrounding places of interest. The news hails from the Harvard Gazette, which describes a partnership that ...
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Foursquare Follows The Facebook Model, Takes Its Game To Harvard
As part of its goal to expand beyond a simple location-based gaming service among friends, Foursquare has been cutting partnerships left and right. Some of these are for good causes, some are for potential business relationships, and some are just interesting. The latest deal between Harvard and Foursquare, falls into ...
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FourSquare Open to All, No Longer City-Centric
Location-based social game FourSquare no longer has limits to where it can be used. When users click on their city name below the header of the website, they see a search box to enter a new city. Previously the service supported about 100 cities worldwide and anyone who lived elsewhere ...
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Foursquare Launches on Palm Pre
Palm Pre users rejoice: location-sharing service Foursquare just launched a beta app for Palm Pre and Palm Pixi phones. The native application joins those for the iPhone, BlackBerry (beta) and Android phones. The app is simple, straightforward and (we think) pretty slick looking. It does have ...
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At Foursquare Venues, The Mayor Eats For Free
Foursquare, the geo-location based check-in game, just announced its first venue that is combining badges and promotions. On Foursquare you get badges for checking into places. The person who checks into a place the most becomes the “Mayor.” You also get promotions from restaurants and bars nearby based on ...
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Foursquare Rolls Out BlackBerry Beta App
Foursquare, the location-based game and social networking app, has been quietly testing its BlackBerry application with handful of users for the past month or so. This afternoon, the company sent out an invite to about one thousand additional people so they can download and try the app too. ...
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Man Proposes Marriage via Foursquare Check-In
It’s no longer cool enough to propose on Twitter. That’s been done before. Several times. So Alex Marsh of Raleigh-Durham decided to take it up a notch. The clever guy used Foursquare Foursquare, the mobile location-based game, to propose to his girlfriend, Susan Wilkison, during dinner at Raleigh Times Bar. ...
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Foursquare Checks In For Charity
Foursquare players in New York opened their eyes this morning to a spiffy new leaderboard for the week. No, the rules of the game haven’t changed, but there’s now even more reason for New York Foursquare users to check in; every point they add to the leaderboard through December 13 ...
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Watch Out Foursquare, Facebook is Poised To Dominate Geo
Over the last six months just about all of my tech friends have started using Foursquare, a geolocation-based game that was built by the creators of Google-acquired Dodgeball. Some of them will literally pull out their phones as soon as they enter any restaurant, event or even TechCrunch ...
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4mapper Puts Foursquare On The Map
As one of the hot social-location properties, Foursquare has a wealth of information about where you go. Unfortunately, it doesn’t really offer many good ways to visualize it. In fact, Foursquare only focuses on providing a text stream of your check-ins. A new app takes that data and puts it ...
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Foursquare Continues Its Ground Assault With 50 More Cities
After being restricted to just a handful of cities for the first several months of its existence, Foursquare is now in a period of rapid expansion around the globe. Fresh of its launch of 15 European cities a couple week ago, today the site has rolled out support for 50, ...
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Location Sharing FourSquare Finally Shares Its API
Normally we’d give a brand new site a break for not immediately having an API. When it comes to the rabidly popular FourSquare, which launched in March, developers have been clamoring to build on top of the service. So, today’s launch of the FourSquare API (our FourSquare API profile ) ...
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For Charity: Foursquare Looking For Leaderboard Sponsors
By now, if you’ve heard about the location-based service Foursquare, you know that a key component of it is the gaming element. One level of this game is that users compete to get mayorships of venues within cities. A second level involves obtaining badges. But a third level is much ...
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BART Checks In on Foursquare for Mass Transit Promotion
The Bay Area Rapid Transit system (BART) in San Francisco has just made history as the first transit agency to partner with Foursquare, the location-based application and game that we think has the potential to be as important as Twitter (they also just launched 15 new cities ). We’ve already ...
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EXCLUSIVE: Foursquare Launches in 15 New Cities
Whether or not you’re actually playing the incredibly addictive location-based game Foursquare [ iTunes link ], you’ve probably seen the buzz surrounding it and heard something about its notable investors, or why it may be the next Twitter. While Foursquare certainly isn’t the first mobile app to let you check-in ...
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Keepers Of The Court: Foursquare Superusers
Foursquare is a company with all of four employees. Yes, they just hired their fourth, we’ve learned (hello, Nathan Folkman, formerly of Betaworks, where he worked on Bit.ly ). And yes, that’s a fitting number. You might think that a company that recently closed some funding would ramp up hiring ...
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London Calling: Foursquare Hopping Across The Pond This Week
One major complaint about the location-based social network Foursquare is that it’s not in enough cities, and that almost all of those cities are in the U.S. That’s due to change in a small, but meaningful way as Foursquare is planning to launch in London by the end of the ...
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Foursquare Is Spending A Bit Of Its Money To Get Its Website Into The Game
Earlier this month, the location-based social network Foursquare revealed that it had raised a $1.35 million seed round of funding. Almost immediately, they used the money to purchase an important domain for them: foursquare.com (previously, they were found at playfoursquare.com). Today, they revealed another project that the money is being ...
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Foursquare Hasn’t Started Playing The Monetization Game Just Yet
There’s some hoopla today that the location-based social network Foursquare has found its business model (and as such, has beaten the more mature Twitter to one). But hold your horses. While Foursquare does have an idea for how to eventually make money (as we’ve discussed in the past ), they ...
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Foursquare Beats Twitter to Local Advertising Goldmine
Foursquare is the mobile social game that you play by checking in at various locales while out and about. The location-based application has managed to strip the fat out of other location-aware mobile ideas, find just the right formula for encouraging check-ins, and hit at the right time. Now, ...
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