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Omniture
omniture.com/

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Summary

Omniture has various enterprise website analytic tools.

Category: Web Analytics

In List: Watchlist

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Adobe to Acquire Omniture for $1.8 Billion

Omniture, a popular web analytics firm, has just been acquired by Adobe. The Flash, Acrobat, and Photoshop maker sealed the deal with a $1.8 billion stock acquisition that places SiteCatalyst, Test&Target, and SiteSearch in their hands. Omniture, which is a publicly traded company, will now become a division of ...

Web2Review 15 Sep 09

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Omniture Launches Facebook Application Analytics for Brands

Chances are that if your brand has a Facebook application or two, you’d like to know how it’s performing, get better insight into active users, and ascertain how its performance correlates to your site traffic and overall online presence. Hoping to make that a reality is the web analytics solution ...

Web2Review 28 May 09

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Buzz

Latest Buzz

	--> RT @wangsanata just downloaded the @mtv mobile marketing white paper on omniture! yay go #gdm! lookin fwd 2 reading http://t.co/H62hlOjq
	via oooh_LALA (Lala ... xoxo) Posted 17 minutes ago

	Its about change in business culture even if being out of your comfort zone for success in #SEO #SEM #UX #PPC #strategy http://t.co/zTgWN0c3
	via designrjc (Rudy Chou) Posted 46 minutes ago

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Suggestions

Joshua Dance

Commonly used metrics and KPI's

Omniture has great support and people who work with you on your account but it would be nice to see what others are tracking. Kind of like Mint does when you can see your spending in relation to others. Of course it would all be anonymous and voluntary but it would be great to see other similar retailers cart conversion rate, or reports they always run etc...

Joshua Dance 11 Feb 09 @ 6:47 am Reply